The difference between persuasive and informative writing is that one is using language that aims to convince the reader that a certain point of view is correct or that the reader should take action for example take care of the environment.
The important difference between informative and persuasive is that one usually quotes benefits and other facts.
If someone is trying to persuade the reader to a particular point of view it is important to put yourself in the readers’ shoes and imagine what would make them feel motivated to act.
For example this piece of writing:
Persuasive
We, like everyone else were gripping our umbrellas in the unusually wild weather when we arrived home. All we wanted was to curl up in front of a blazing hot fire. Nothing could have prepared us for the scene when we opened our front door. Half of it our house had disappeared. What was once a lovely living room was now open and we could see Rangitoto Island in the distance. Half of our home was in pieces crashing about in the wildly foaming water below and the rest a sodden mess.
Nothing can ever describe the terrible choking feeling engulfing us as we took in the carnage.
Climate change ruins lives.
This is Mary and Tom’s story. There are many more.
Join Save our Homes Inc here to fight the deadly effects of climate change.
Imagine now that an impact assessment report is written for the City Council.
Informative
The Donaldson’s house at 444 Scenic View Road is affected by the recent storms in the following way:
When the cliff eroded the front end of the house fell 50 metres into the sea.
There is no land left on which to build a replacement extension.
The house that remains is water logged and unliveable.
This house was once worth capital value of two million dollars.
Now its estimated value is $500,000. This is the value of the significant view.
The house will be red stickered and scrapped.
Understanding the difference between informative and persuasive writing helps you choose the right approach for your message. Whether you’re simply sharing facts or aiming to inspire action, knowing your purpose – and your reader – makes your writing more effective. Give both styles a try and see how they can strengthen your communication.